The past decade has been unrivalled in their pace of change. We have lived through economic, political and geographical mega-shifts and this has been mirrored in the most recognisable and permeating feature of the last decade: the rise of Social Media.
Social Media Analytics will change the way we do business. In fact the whole world of big data and business intelligence has powered the intelligent revolution in how businesses manage everything from their operations to their product development. It hasn’t always been painless, in fact for large swathes of the late 90’s and 2000’s it was probably less favorable that root canal surgery. The projects were big, bulky, expensive, complicated and lacked adoption amongst the rank and file. However, as the solutions have become more sophisticated and moved to a SaaS or agile infrastructure these problems have largely reduced.
Many claim to be social media expert these days and you’ll never be short on advice for what do when it comes to social. There’s plenty of great material out there, but there’s also a lot of fluff that tries to make you feel as if you need to employ a data scientist, a marketing professional or any other yoda like character to make sense of it all.
The past 5-10 years have been unrivalled in their pace of change. We have lived through economic, political and geographical mega-shifts and this has been mirrored in the most recognisable and permeating feature of the last decade: the rise of Social Media. From the evolution of social media as a fun, online community based expression of youth culture it has moved into the premier communication, business and educational channel for the world en mass. Not even governments and regimes have been able to quell our appetite.
Not all customers are born equal. Don’t get us wrong, every single customer is important and deserves a great experience but some will have the power to make or break you business and therefore they deserve more of your limited time and resources.