1. Authenticity is king right? Well… no.

Lots of blogs keep telling us how you need authenticity to drive engagement and followers, but this isn’t always the case. There are platforms out there that provide social media analytics and automated workflows with proved results. Our friends over at GoodAudience have published multiple studies that show 3x more engagement using their auto following, auto-favoriting rules then trying to careful select and engage with content on your own.