Social Media Analytics will change the way we do business. In fact the whole world of big data and business intelligence has powered the intelligent revolution in how businesses manage everything from their operations to their product development. It hasn’t always been painless, in fact for large swathes of the late 90’s and 2000’s it was probably less favorable that root canal surgery. The projects were big, bulky, expensive, complicated and lacked adoption amongst the rank and file. However, as the solutions have become more sophisticated and moved to a SaaS or agile infrastructure these problems have largely reduced.

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