Competition is tough. In a world where appearances are everything, your website should be your best asset (apart form the quality of your product\service)
- It’s the first thing a user, potential client, customer will see.
- Most people view from mobiles\tablets, if your site is old, it’s highly likely that it doesn’t render well on such devices.
- Older website design was focused on copy, text, information. Modern web design focuses on the user, what experiece they get, and how simple it is to navigate.
Things to watch out for:
- Modern font types, and large typography. Entrepreneurs in the last decade have been following a very simple rule in order to get investors pay attention to them: It’s Guy Kawasaki‘s 10/20/30 rule (ex Chief evangelist of Apple ) – in brief it’s 10 slides, 20 minutes, 30-point font – remember the last point. Users want it the easy way, no matter the age or their eyesight status.
- Large, full-width, full-screen photography. The era of the CTAs is dead. An impressive, deep photo creates a strong visual experience that attracts and encourages users to scroll. Let images tell your story rather than asking your user to read through some text.
- Avoid unnecessary elements such as shadows, 3D buttons – minimal is your new friend. And your users’ best friend.
- Hamburgers. Well, hamburger-menus. You need them, as you don’t know if your users land on your site on their phone or tablet. So make it easy for them to navigate within a few clicks – even on a mobile.
- Long scroll: yes, but with clear sections. These days a long scroll is acceptable (it didn’t use to). There are two reasons for it: it allows you to tell a story. Users are used to it due to mobile phones.
- Rich animations: don’t keep your site boring. There are tons of animation of effects that you can apply to images as well as text, loading screens, menus, active vs inactive elements, hover info items and others. Anything to make the site a bit more entertaining.
- Responsive design. You don’t an iOS, Android and Windows app for your business – whatever this might be. All you need to do make sure your site responds to your user’s device dimensions so that the experience remains the same.
The first step is to understand why. The second is to make the decision. The third is to implement a new website (you can reuse your old content, just in a different look ‘n feel and structure). Our suggestion is to go with a platform that offers the flexibility of modern designs while maintaining sophisticated functionalities, integration to Google and social media. Such a platform is WordPress. In your new design, remember: be unique. Also remember: Art is whatever you can get away with – Andy Warhol. Good Luck.