Being an entrepreneur is not an easy task. You face challenges that other people don’t even realize exist on a daily basis. Luckily, the pioneers of entrepreneurship have slowly but steadily developed a network of websites that every entrepreneur should be aware of.
Digital marketing is unrivalled when it comes to bringing in traffic to your business, both online and offline. To help you stay ahead of the competition, we’ve cropped a list of the most important tools that you should be using in your everyday marketing schedule.
WordPress is already a very versatile platform. When paired with virtually limitless plugins, it just gets better. Here are the 25 most important and recommended plugins for your WordPress website:
When it comes to website page builders, the competition is fierce. Although WordPress is still the most popular and widely used website builder, the competition doesn’t go unnoticed. However, there are various aspects in which WordPress still has the upper hand against its competitors.
Take control of your social media. Marketing automation isn’t a new concept. It has been used to great effect in the more traditional forms of marketing for the past decade. Companies like Marketo and Infusion Soft have created wonderfully useful platforms and tools that help businesses attract, nurture and manage their leads through web and email marketing flows.
If you are one of those social media data junkies who is still hooked on the hard stuff, with an expensive £1000 a month habit going out to some silicon valley dealer then read on – it’s never too late, we’re here to support you and get you back to your old self.
1. Authenticity is king right? Well… no.
If you’re not doing it, you can bet your competitors are. Competitor analytics, as the study of how brands stack up against one another in any given market or industry, has become a key barometer for success and longevity and the hierarchy between brands has now moved across into the social sphere. Whereas once a brand’s health may have purely been derived from revenue and gross profit, today there are more subtle and telling metrics that define and predict the long term success of any given company. They can be tracked most effectively using social media metrics, which is essentially a hard line into exactly what customers are thinking about a brand and which is why it makes is so compelling and objective.
The fight for social media marketing success requires intelligence, not muscle. The first question you may want answering is “when is GoT season 5 coming out?!” That would be April 13th 9pm. Now that’s out of the way you might ask what Tyrion Lannister and social media marketing have in common. Well, it turns out rather a lot. Just like the imp who constantly out manoeuvres his adversaries despite his diminutive stature – so to can small brands slay giants by using their minds instead of their muscle.
Marketing is a dark art, part science – part story. Get it right and the rewards can be limitless. Get it wrong and your business or product can fail before it’s even had a chance to succeed. Traditionally good marketing required the fundamentals: a marketing team, a healthy budget, an understanding of the product, customer and landscape and a holistic plan to execute against your business goals. This is no small feat, and as a result numerous great business and products have failed at the first hurdle because they couldn’t get their brand and values across to their target market.
Competitor analytics is the practice of monitoring what your competitors are up to on social media and learning from it in order to improve your own brands performance. Using competitor analytics you can also contextualize your own performance and see if you are under or over performing for your market. Quickly identify what successful brands are doing and then incorporate these elements into your own strategies.
So it seems like social is all around us, those guys who said “it’ll never catch on!” wise up, it won….you lost. Social doesn’t hold grudges, it won’t tell you “I told you so” but it may leave your friend request pending if you don’t get on board soon!
The past decade has been unrivalled in their pace of change. We have lived through economic, political and geographical mega-shifts and this has been mirrored in the most recognisable and permeating feature of the last decade: the rise of Social Media.
Social Media Analytics will change the way we do business. In fact the whole world of big data and business intelligence has powered the intelligent revolution in how businesses manage everything from their operations to their product development. It hasn’t always been painless, in fact for large swathes of the late 90’s and 2000’s it was probably less favorable that root canal surgery. The projects were big, bulky, expensive, complicated and lacked adoption amongst the rank and file. However, as the solutions have become more sophisticated and moved to a SaaS or agile infrastructure these problems have largely reduced.
Many claim to be social media expert these days and you’ll never be short on advice for what do when it comes to social. There’s plenty of great material out there, but there’s also a lot of fluff that tries to make you feel as if you need to employ a data scientist, a marketing professional or any other yoda like character to make sense of it all.