Take control of your social media. Marketing automation isn’t a new concept. It has been used to great effect in the more traditional forms of marketing for the past decade. Companies like Marketo and Infusion Soft have created wonderfully useful platforms and tools that help businesses attract, nurture and manage their leads through web and email marketing flows.
If you are one of those social media data junkies who is still hooked on the hard stuff, with an expensive £1000 a month habit going out to some silicon valley dealer then read on – it’s never too late, we’re here to support you and get you back to your old self.
1. Authenticity is king right? Well… no.
If you’re not doing it, you can bet your competitors are. Competitor analytics, as the study of how brands stack up against one another in any given market or industry, has become a key barometer for success and longevity and the hierarchy between brands has now moved across into the social sphere. Whereas once a brand’s health may have purely been derived from revenue and gross profit, today there are more subtle and telling metrics that define and predict the long term success of any given company. They can be tracked most effectively using social media metrics, which is essentially a hard line into exactly what customers are thinking about a brand and which is why it makes is so compelling and objective.
The fight for social media marketing success requires intelligence, not muscle. The first question you may want answering is “when is GoT season 5 coming out?!” That would be April 13th 9pm. Now that’s out of the way you might ask what Tyrion Lannister and social media marketing have in common. Well, it turns out rather a lot. Just like the imp who constantly out manoeuvres his adversaries despite his diminutive stature – so to can small brands slay giants by using their minds instead of their muscle.
Marketing is a dark art, part science – part story. Get it right and the rewards can be limitless. Get it wrong and your business or product can fail before it’s even had a chance to succeed. Traditionally good marketing required the fundamentals: a marketing team, a healthy budget, an understanding of the product, customer and landscape and a holistic plan to execute against your business goals. This is no small feat, and as a result numerous great business and products have failed at the first hurdle because they couldn’t get their brand and values across to their target market.
Competitor analytics is the practice of monitoring what your competitors are up to on social media and learning from it in order to improve your own brands performance. Using competitor analytics you can also contextualize your own performance and see if you are under or over performing for your market. Quickly identify what successful brands are doing and then incorporate these elements into your own strategies.
So it seems like social is all around us, those guys who said “it’ll never catch on!” wise up, it won….you lost. Social doesn’t hold grudges, it won’t tell you “I told you so” but it may leave your friend request pending if you don’t get on board soon!
The past decade has been unrivalled in their pace of change. We have lived through economic, political and geographical mega-shifts and this has been mirrored in the most recognisable and permeating feature of the last decade: the rise of Social Media.
Social Media Analytics will change the way we do business. In fact the whole world of big data and business intelligence has powered the intelligent revolution in how businesses manage everything from their operations to their product development. It hasn’t always been painless, in fact for large swathes of the late 90’s and 2000’s it was probably less favorable that root canal surgery. The projects were big, bulky, expensive, complicated and lacked adoption amongst the rank and file. However, as the solutions have become more sophisticated and moved to a SaaS or agile infrastructure these problems have largely reduced.
Many claim to be social media expert these days and you’ll never be short on advice for what do when it comes to social. There’s plenty of great material out there, but there’s also a lot of fluff that tries to make you feel as if you need to employ a data scientist, a marketing professional or any other yoda like character to make sense of it all.
The past 5-10 years have been unrivalled in their pace of change. We have lived through economic, political and geographical mega-shifts and this has been mirrored in the most recognisable and permeating feature of the last decade: the rise of Social Media. From the evolution of social media as a fun, online community based expression of youth culture it has moved into the premier communication, business and educational channel for the world en mass. Not even governments and regimes have been able to quell our appetite.
Not all customers are born equal. Don’t get us wrong, every single customer is important and deserves a great experience but some will have the power to make or break you business and therefore they deserve more of your limited time and resources.
Sociolus is a social media platform that allows users and brands to interact in a mutually beneficial way. Our aim is for brands and marketers to understand their social media strategy and allow them to reach, engage and increase their customer base and create brand ambassadors that will do their marketing for them. We do this by incentivizing users to like and engage with your brand and build deep relationships by rewarding them for their behavior by using game mechanics and brand sponsored incentives.
To think big, you need to act small. Loyalty, buzz and advocacy isn’t about offering 2-4-1 points if you use your credit card on a certain day or spending millions for your product to be endorsed by a celebrity. Real, organic authentic affinity is achieved by doing the right thing and committing to your customers and the market you operate in. This is where big brands need to take a step back and start thinking small.
Sociolus is a new social network that condenses an individuals’ online activity into one place and turns it into a game. Instead of visiting numerous sites to see various social feeds, Sociolus gives it all on their site. The amount of online activity directly drives a person’s ‘Sociolus factor’ – so the more social they are, the more rewards they get. It becomes a competition with friends and other users – and the winners get real prizes.
We joined the Accelerator Academy at the Innovation Warehouse earlier in the year. At that time we had been working on Sociolus for over a year and we had produced a proof of concept platform. We felt fairly confident that we were ready for investment and that we were ready to introduce our idea to the masses. This notion changed after the first few weeks of the course!