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Brands & Users on Social Media

To think big, you need to act small. Loyalty, buzz and advocacy isn’t about offering 2-4-1 points if you use your credit card on a certain day or spending millions for your product to be endorsed by a celebrity. Real, organic authentic affinity is achieved by doing the right thing and committing to your customers and the market you operate in. This is where big brands need to take a step back and start thinking small.

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